Question 1

How far in advance should I deliver to my distributor?

Accepted Answer

For most distributors, deliver at least 3–4 weeks before your release date. Many recommend 4 weeks for albums and EPs, and 3 weeks minimum for singles — but earlier is always safer. Some services process faster; check your distributor's specific guidelines, as lead times vary.

Question 2

When do I pitch Spotify editorial playlists?

Accepted Answer

Pitch at least 7 days before release through Spotify for Artists. This is both a minimum and a meaningful threshold: pitching via Spotify for Artists before your release date also guarantees placement on Release Radar for your followers, regardless of editorial playlist outcome. Earlier pitches give editors more consideration time, so aim for T-14 or beyond when possible.

Question 3

Do I need a pre-save campaign?

Accepted Answer

A pre-save is helpful but not mandatory. It builds an intent signal before release — fans who pre-save are notified on release day, giving you an early streaming surge that can help with algorithmic consideration. The more valuable move is building your mailing list and direct-to-fan channels so you are not dependent on any one platform's notification system.

Music release planner

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